Eden Motor Group purchases Wokingham Motors and adds its first Peugeot franchise to the group

One of Razoom.IT’s longest standing clients – Eden Motor Group – has today announced that they have recently completed the purchase of a new location based in West Berkshire, making Wokingham Motors part of the Eden Group. This is another statement of intent from Eden, following the purchase of the West London Motor Group’s Nissan and Hyundai Location earlier this year.

This year, Eden was ranked as one of the Top 100 Dealer Groups by AM Magazine and has been on the rise quite significantly since its opening year back in 2008. Eden now represents new and used car franchises for Vauxhall, Hyundai, Fiat and Mazda, with servicing locations also available for Alfa Romeo, Ford and Saab.

This purchase of Wokingham Motors, who represent Peugeot & Renault as well as the already established Eden franchise of Vauxhall, increases their solid market presence in the South East.

Eden Motor Group CEO, Graeme Potts said:

“We are really pleased to announce the acquisition of Wokingham Motors which fits extremely well with our existing dealership locations. As a business we are always looking for acquisition opportunities that strategically fit and give good long-term return on investment.

“The business we have acquired has a history of strong performance and has a great reputation in the local market, which will only be further enhanced as part of the Eden Motor Group.”

David Kendrick, automotive partner at UHY Hacker Young, said:

“Wokingham Motors has delivered a consistent performance under the Peugeot brand for many years and will no doubt continue to flourish under the Eden ownership.

“This transaction again illustrates further consolidation in the sector as regional groups such as Eden continue to grow and pick off local competitors through acquisition. We are in a market that hasn’t been busier for transactional activity that is for sure.”

We look forward to getting stuck in at the new location, bringing its IT up to the Eden standard.